時裝電子商務策略證書 (DE424323Q) NEW
| Course Code |
QF Level | QF Reg. No. | QF Validity. Period |
Study Mode |
Teaching Language | Duration | |
| DE424323Q | 4 | 23/000217/L4 | 2023.03.20- 2026.08.31 |
Part-time | English | 21 hrs | |
| Remarks: |
| (1) Fees paid are non-refundable and non-transferable unless the programme is cancelled. |
| (2) This course is recognised under the Qualifications Framework (QF Level 4). |
| (3) Teaching Language: English (supplemented with Cantonese if necessary) |
Programme Objectives
Upon completion of the programme, learners are expected to be able to:
- work effectively as an individual professional or in a team by employing problem solving skills and a broad range of fashion E-Commerce knowledge;
- analyse the business environment and dynamics of different fashion E-Commerce platforms for the identification of business opportunities;
- evaluate and select appropriate E-Commerce platforms, payment gateways, shipping and logistics models for the business operation; and
- apply practical fashion branding and marketing skills for strategic and sustainable business development.
Programme Outlines
1. Types of Fashion E-Commerce Models
- different online fashion business operations and characteristics
- online marketplace
- E-Commerce platforms
- Social media fashion shopping
- Dropshipping
- E-Commerce platform identification decisions
2. Fashion Business Analytical Skills
- Dashboard monitoring and Google Analytics
- website traffic data, financial reports and sales analysis
- Payment gateways analysis
3. Shipping and Logistics
- Local solutions
- Tracking shipment
- One stop international shipment solutions
4. Fashion Marketing Strategies
- SEO tactics
- Social media traffic driving tactics
- KOL marketing tactics
- Live streaming introduction
- Chat group building
Commencement and Application
| Intake | 1 |
| Commencement | 20 Feb 2024 |
| Target Completion | 12 Mar 2024 |
| Class Day | Tue and Thu |
| Class Time | 19:00 - 22:00 |
| Venue | HKDI & Online |
| Early Bird Deadline | 20 Dec 2023 |
| Online Application | APPLY HERE |
Course Fee
| Full Fee | HK$5,250 |
| Early Bird Fee (10% off) | HK$4,725 |
| bodw+ Member Fee (10% off) (details) |
HK$4,725 |
| After Vplus Reimbursement (based on early bird fee) | HK$1,890 (saved HK$2,835) |
➞ Payment Methods
Remark: Fees paid are non-refundable and non-transferable unless the course is cancelled.
Financial Aids
Entry Requirements
Basic Qualification
| (a) | - | Five HKDSE subjects at Level 2 or above, including English and Chinese Languages, or equivalent; OR |
| - | Five HKCEE subjects at Grade E / Level 2 or above, including English and Chinese Languages, or equivalent; OR | |
| - | Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Board; OR | |
| - | Relevant RPL qualification(s) at QF Level 3 or above AND a pass in an entrance assessment, which can be either oral or written; OR | |
| - | Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme Board AND a pass in an entrance assessment, which can be either oral or written. | |
| (b) | Applicants are required to have at least 1 year of relevant working experience. | |
| (c) | An interview may also be required on a need basis. |
Mature Applicants
Mature applicants, i.e. those aged 21 or above with at least two years’ relevant working experience, can be admitted. Where appropriate, the applicant may be required to pass an entrance assessment, which can be in an oral and/or written form.
Documents Required for Application
1) Completed Application Form (Online)
2) Upload Copy of proof for Academic Qualifications
3) Upload Copy of proof for Working Experience
Contact Us
3928 2777 
peec.hkdi@vtc.edu.hk
_____________________________________________________________
HKDI reserves the right to make changes to the schedule, course content and advertised course information.
HKDI保留修改課程內容、上課日期、或其他課程資料的權利。
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