珠寶及相關產品消費行為證書 (DE424528Q)
| Course Code |
QF Level |
QF |
QF Validity Period |
Study Mode |
Duration | |
| DE424528Q | 4 | 21/001109/L4 | 17/09/2021 - 31/08/2026 | Part-time | 24 hrs (~1 mth) |
|
| Remarks: |
| (1) Fees paid are non-refundable and non-transferable unless the programme is cancelled. |
| (2) This course is recognised under the Qualifications Framework (QF Level 4). |
| (3) Teaching Language: English (supplemented with Cantonese if necessary) |
_______________________________________________________________________________________
A government subsidy Vplus is available for our part-time students of QF registered programme(s).
| Eligibility: | HK Permanent Resident Identity Card holders |
| Reimbursement %: | 60% |
| Max. Reimbursement: | HK$36,000 |
| Ceiling No. of Prog.: | More than one eligible programme (until used up of the max. reimbursement) |
| Application Period: | Within 30 days from the programme commencement |
課程目標
- 了解消費動機及行為模式，運用當中的決策過程、需求和動機、情感和情緒，制定策略，務求在珠寶及形象產業中突圍而出;
- 採用心理、社會因素以及消費者決策的知識和策略，提升珠寶及相關產品業務的競爭力。
完成課程後，學員應能:
- 了解珠寶及形象產品業中，消費者的決策過程和消費行為;
- 分析本地及內地珠寶市場中的心理及社會因素以及消費者決策，以設計滿足客戶需求的品牌和行銷計劃;
- 於珠寶及相關產品的跨渠道營銷傳播，有效演繹消費者行為的相關知識。
課程特點
- 屬資歷架構第4級別，獲香港政府及珠寶業商會認可;
- 混合上課模式：包括線上及實體課，以更具彈性，滿足在職人士需要;
- 培訓珠寶零售從業員在視覺形象設計、視覺展示、故事演繹以及各類營銷渠道的技能和信心;
- Vplus創意專才進修資助，合資格學員可獲資助60%已繳學費。
課程大綱
- 消費者行為導論
- 影響消費者行為的因素
- 了解你的消費者
- 誰是你的潛在消費者?
- 如何影響你目標消費者的消費行為
- 珠寶業如何應對全球經濟和政治不確定性的挑戰
- 客制化行銷策略滿足消費者需求
- 多渠道營銷如何影響消費者行為
Commencement and Application
| Intake | 2 | 3 | 4 |
| Commencement | 9 April 2024 | 6 Aug 2024 | 26 Nov 2024 |
| Target Completion | 7 May 2024 | 29 Aug 2024 | 19 Dec 2024 |
| Class Day | Tue & Thu | Tue & Thu | Tue & Thu |
| Class Time | 19:00 - 22:00 | 19:00 - 22:00 | 19:00 - 22:00 |
| Venue | HKDI & Online | HKDI & Online | HKDI & Online |
| Early Bird Deadline | 9 Feb 2024 | 6 June 2024 | 26 Sep 2024 |
| Online Application | APPLY HERE |
APPLY HERE | APPLY HERE |
Course Fee
| Full Fee | HK$5,280 |
| Early Bird Fee (10% off) | HK$4,752 |
| bodw+ Member Fee (10% off) (details) |
HK$4,752 |
| After Vplus Reimbursement (based on early bird fee) |
HK$1,901 (saved HK$2,851) |
➞ Payment Methods
Remark: Fees paid are non-refundable and non-transferable unless the course is cancelled.
Financial Aids
Entry Requirements
Basic Qualification
| (a) | - | Five HKDSE subjects at Level 2 or above, including English and Chinese Languages, or equivalent; OR |
| - | Five HKCEE subjects at Grade E / Level 2 or above, including English and Chinese Languages, or equivalent; OR | |
| - | Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Board; OR | |
| - | Relevant RPL qualification(s) at QF Level 3 or above AND a pass in an entrance assessment, which can be either oral or written; OR | |
| - | Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme Board AND a pass in an entrance assessment, which can be either oral or written. | |
| (b) | Applicants are required to have at least 1 year of relevant working experience. | |
| (c) | An interview may also be required on a need basis. |
Mature Applicants
Mature applicants, i.e. those aged 21 or above with at least two years’ relevant working experience, can be admitted. Where appropriate, the applicant may be required to pass an entrance assessment, which can be in an oral and/or written form.
Documents Required for Application
1) Completed Application Form (Online)
2) Upload Copy of proof for Academic Qualifications
3) Upload Copy of proof for Working Experience
Supporting Organizations
Contact Us
3928 2777 
peec.hkdi@vtc.edu.hk
_____________________________________________________________
HKDI reserves the right to make changes to the schedule, course content and advertised course information.
HKDI保留修改課程內容、上課日期、或其他課程資料的權利。
20240426