BA (Hons) Fashion Promotion and Imaging

BA (Hons) Fashion Promotion and Imaging

Registration Number (Non-Local Higher and Professional Education (Regulation) Ordinance): 252646

The university offers a wide range of fashion specialist BA (Hons) programmes including fashion image, fashion photography, fashion styling and fashion journalism, amongst others. The BA (Hons) Fashion Promotion and Imaging (FPI) course is a potential next step for students graduated from HD diploma courses in Fashion Image Design, and Fashion Branding and Buying.

Aligned with the contemporary creative industry, the course teaches the intellectual, practical and professional skills that students need to succeed in a career in promotion and communication for the global fashion industry. There will be opportunity to learn the fundamental skills of research, experimentation and realization, as well as new practices and innovations within fashion promotion, communication and image generation, including fashion film.

BA (Hons) Fashion Promotion and Imaging is a dynamic course that encourages a balance of skills in the subject of fashion communication. Students have the opportunity to work essentially on the styling and photography specialism, and projects can be tailored to the following pathways:

  • Fashion Styling & Photography - Styling / Photography / Art Direction
  • Fashion Promotion - Marketing / PR / Trend prediction
  • Fashion Visual Communication - Graphics / Film / Print

The Pathway specialisms support the student in focusing in one particular area of the industry, while keeping a broad visual outlook on Fashion Promotion as a holistic subject area. This flexibility allows for an exciting course, with a focus on creativity, skills, innovation and professionalism which reaps rewards for students in terms of employability, providing the next generation of fashion practitioners across a wide range of creative disciplines.

Ariculation from HKDI

  • Higher Diploma in Costume Design for Performance
  • Higher Diploma in Fashion Branding and Buying (for all streams except Product Development and Sourcing)
  • Higher Diploma in Fashion Design
  • Higher Diploma in Fashion Design Menswear
  • Higher Diploma in Fashion Image Design
  • Higher Diploma in Fashion Media Design

More course details:

Programme organized by

The University for the Creative Arts (UCA) is a specialist provider of creative arts education located in the South East of England at campuses in Epsom, Rochester, Farnham and Canterbury.

UCA is the highest ranked specialist Creative Arts University in the Complete University Guide, and 91.9% of graduates are employed within six months.

Home to one of the largest fashion schools in the UK, courses are taught both at Epsom and Rochester. The School of Fashion encompasses all aspects of the fashion industry: from design, textiles, atelier, marketing, management, promotion, media, image making, journalism and retail. Our academic staff are practitioners at a high level in the fashion industry and researchers of their practice.



*It is a matter of discretion for individual employers to recognize any qualification to which this course may lead