BA (Hons) Graphic Design

BA (Hons) Graphic Design

Registration Number (Non-Local Higher and Professional Education (Regulation) Ordinance): 252951

BA (Hons) Graphic Design is a practice-based programme with creative, critical, reflective and technical skills developed in the studio and enhanced by pertinent academic writing. Teaching is informed by staff research, practice and expertise. Students are actively encouraged to be imaginative, ambitious and resourceful to face the challenges of an unpredictable, demanding, globally-competitive and technologically-driven world. The programme delivery includes a focus on design trends, industry developments, and future job opportunities both from a global aswell as an Asia-specific perspective.

Sound pedagogic practice mixed with imaginative delivery and assessment methods will enable students to produce personal and expressive portfolios that demonstrate creative agility and technical prowess. Students will be helped to develop the necessary creativity, critical reflection, questioning, understanding, theoretical underpinning and practical skills to pursue successful professional
careers in both home and international contexts.

The programme is distinguished by an emphasis on experimentation, versatility and technical expertise. Students are supported by access to industry-standard software, workshops and studio environments. Typical graduate portfolios might include branding, publicity, info-graphics, animations, publishing or web and app design in a range of technology and media. Students have the opportunity to work on a mix of in-house assignments, self-initiated tasks, Hong Kong, Asian, and international competition opportunities and live project briefs. The programme is well established and prides itself on its ability to adapt and thrive in changing intellectual, professional and technical environments.

This programme aimed at students interested in careers in visual communications, commercial graphic design and related areas. Staff research, practice and expertise feed into the programme's qualities and characteristics.

Articulation from HKDI

  • Higher Diploma in Advertising Design
  • Higher Diploma in Visual Communication

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Coventry University strives to attract and nurture outstanding students from around the world through our supportive teaching and learning environment, state-of-the-art facilities as well as the world-leading and internationally recognised applied research.

Centrally located in one of the England's largest and most historic cities, the University welcomes over 5,000 international students, coming from more than 130 countries, to become a part of our culturally diverse University every year.

Preparing students for successful future is the University‘s prime goal. In this regard, Coventry University strives for establishing nationwide and international networks. It is now highly recognised for the strong connections to major global organisations which enable the University to review and develop the programmes in response to market needs.


*It is a matter of discretion for individual employers to recognize any qualification to which this course may lead