HKDI-PEEC Online Application

Certificate in Consumer Behaviour for Jewellery and Related Products
Back to Jewellery and Accessories

Course Code
QF Level
Full Fee
Study Mode
QF Registration No.
Early Bird Fee (10%off)
24 hrs
QF Validity Period
2021.09.17 - 2026.08.31
Early bird deadline please refer to course details
Teaching Language
English supplemented with Cantonese 
Financial Aids
VPlus Creative Industries

*Fees paid are non-refundable and non-transferable unless the course is cancelled.

Supporting Organizations 支持機構:

Programme Highlights

  • QF Level 4 programmes, recognized by the Hong Kong Government and jewellery trade associations;
  • Hybrid mode: Online + Face-to-Face for more flexibility to working professionals;
  • Equip practitioners in jewellery retail with skills and confidence in visual identity creation, visual presentation and storytelling and various marketing channels;
  • Vplus Creative Industries Subsidy available, eligible students can reimburse 60% of the fee paid
  • Start Point of the study pathway towards Professional Diploma in Jewellery Branding and Promotion (to be launched in 2022)

Programme Objectives

1. utilize consumer decision process, consumer needs and motivation, emotions and mood to stand out from the Jewellery and Image Product business and behaviours or patterns that consumers follow before making a purchase; and
2. adopt knowledge and strategies on the psychological influences and sociological influences and customer decision making to enhance the competitiveness in Jewellery and Image Product business.

Programme Intended Learning Outcome

(a) understand the consumer decision process and the consumer behaviourin the Jewellery and Image Product business;
(b) analyse the psychological influences, sociological influences and customer decision-making in the local and mainland jewellery market to design branding and createmarketing plan satisfying the customers’ needs
(c) interpret the knowledge of consumer behaviouron multichannel marketing communication for the Jewellery and Related Products business

Intake 1

Date: 2022 May 12, 14, 19, 21, 24, 26, 31, Jun 2
Time: Tue & Thu, 7-10pm
Venue: HKDI
(Intake 1 schedule updated 21 Oct 2021.)

Early Bird Deadline: 2022 Mar 31

►Online Application
►Payment Methods

Entry Requirements

Basic Qualification

    - Five HKDSE subjects at Level 2 or above, including English and Chinese Languages, or equivalent; or
    - Five HKCEE subjects at Grade E / Level 2 or above, including English and Chinese Languages, or equivalent; or
    - Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Board; or
    - Relevant RPL qualification(s) at QF Level 3 or above AND a pass in an entrance assessment, which can be either oral
      or written; or
    - Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme
      Board AND a pass in an entrance assessment, which can be either oral or written.
(b)   Applicants are required to have at least 1 year relevant working experience.
(c)   An interview may also be required on need basis.

Mature Applicants
Mature applicants, i.e. those aged 21 or above with at least two years’ relevant working experience, can be admitted. Where appropriate, the applicant may be required to pass an entrance assessment, which can be in an oral and/or written form.

Documents Required for Application
1) Completed Application Form (Online)
2) Upload Copy of proof for Academic Qualifications
3) Upload Copy of proof for Working Experience

HKDI reserves the right to make changes to the schedule, course content and advertised course information.