創意珠寶品牌與營銷證書 (DE424526Q)
Course Code |
QF Level |
QF |
QF Validity Period |
Study Mode |
Duration | |
DE424526Q | 4 | 21/001107/L4 | 17/09/2021 - 31/08/2026 |
Part-time | 24 hrs (~1 mth) |
Remarks: |
(1) Fees paid are non-refundable and non-transferable unless the programme is cancelled. |
(2) This course is recognised under the Qualifications Framework (QF Level 4). |
(3) Teaching Language: English (supplemented with Cantonese if necessary) |
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A government subsidy Vplus is available for our part-time students of QF registered programme(s).
Eligibility: | HK Permanent Resident Identity Card holders |
Reimbursement %: | 60% |
Max. Reimbursement: | HK$36,000 |
Ceiling No. of Prog.: | More than one eligible programme (until used up of the max. reimbursement) |
Application Period: | Within 30 days from the programme commencement |
Programme Objectives
- 利用品牌及營銷的技巧和策略,突出自家品牌形象以獲得關注;及
- 採納品牌、營銷和現代管理知識與策略,提升珠寶業內的競爭力。
完成課程後,學員應能:
- 了解必需的營銷知識和市場環境;
- 引進珠寶業務所需的品牌策略、品牌管理與產品管理;
- 解釋跨渠道行銷傳播;及
- 分析本地及內地珠寶市場,以設計滿足顧客需求的品牌和行銷計劃。
課程特點
- 屬資歷架構第4級別,獲香港政府及珠寶業商會認可;
- 混合上課模式:包括線上及實體課,以更具彈性,滿足在職人士需要;
- 培訓珠寶零售從業員在視覺形象設計、視覺展示、故事演繹以及各類營銷渠道的技能和信心;
- Vplus創意專才進修資助,合資格學員可獲資助60%已繳學費。
課程大綱
- 品牌個性和分析、原型策略、DNA和延伸策略
- 市場分析重點
- 市場策略流程及應用
- 內外部營銷分析和策略
- 營銷組合規劃和策略
- 市場個性化趨勢及其優缺
- 珠寶市場區隔與滲透的營銷策略選項
- 内容營銷
- 社交媒體營銷
Commencement and Application
Intake | 2 | 3 | 4 |
Commencement | 27 Feb 2024 | 4 June 2024 | 15 Oct 2024 |
Target Completion | 21 Mar 2024 | 4 July 2024 | 7 Nov 2024 |
Class Day | Tue & Thu | Tue & Thu | Tue & Thu |
Class Time | 19:00 - 22:00 | 19:00 - 22:00 | 19:00 - 22:00 |
Venue | HKDI & Online | HKDI & Online | HKDI & Online |
Early Bird Deadline | 14 Dec 2023 | 4 April 2024 | 15 Aug 2024 |
Online Application | APPLY HERE |
APPLY HERE | APPLY HERE |
Course Fee
Full Fee | HK$5,280 |
Early Bird Fee (10% off) | HK$4,752 |
bodw+ Member Fee (10% off) (details) |
HK$4,752 |
After Vplus Reimbursement (based on early bird fee) |
HK$1,901 (saved HK$2,851) |
➞ Payment Methods
Remark: Fees paid are non-refundable and non-transferable unless the course is cancelled.
Entry Requirements
Basic Qualification
(a) | - | Five HKDSE subjects at Level 2 or above, including English and Chinese Languages, or equivalent; OR |
- | Five HKCEE subjects at Grade E / Level 2 or above, including English and Chinese Languages, or equivalent; OR | |
- | Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Board; OR | |
- | Relevant RPL qualification(s) at QF Level 3 or above AND a pass in an entrance assessment, which can be either oral or written; OR | |
- | Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme Board AND a pass in an entrance assessment, which can be either oral or written. | |
(b) | Applicants are required to have at least 1 year of relevant working experience. | |
(c) | An interview may also be required on a need basis. |
Mature Applicants
Mature applicants, i.e. those aged 21 or above with at least two years’ relevant working experience, can be admitted. Where appropriate, the applicant may be required to pass an entrance assessment, which can be in an oral and/or written form.
Documents Required for Application
1) Completed Application Form (Online)
2) Upload Copy of proof for Academic Qualifications
3) Upload Copy of proof for Working Experience
Supporting Organizations
Federation of Hong Kong Industries 香港工業總會
Hong Kong Watch Manufacturers Association 香港表廠商會
Hong Kong Jade Association 香港玉器商會
Hong Kong Jewellerys’ and Goldsmiths’ Association 香港珠石玉器金銀首飾業商會
The Kowloon Pearls, Precious Stones, Jade, Gold and Silver Ornament Merchants Association 九龍珠石玉器金銀首飾業商會
Hong Kong Optical Manufacturers Association 香港中華眼鏡製造廠商會
Contact Us
3928 2777 peec.hkdi@vtc.edu.hk
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HKDI reserves the right to make changes to the schedule, course content and advertised course information.
HKDI保留修改課程內容、上課日期、或其他課程資料的權利。
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