HKDI-PEEC Online Application

Certificate in Creative Jewellery Branding and Marketing
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Course Code
DE424526Q
QF Level
4
Full Fee
$5,280
Study Mode
Part-time
QF Registration No.
21/001107/L4
Early Bird Fee (10%off)
$4,752
Duration
24 hrs
QF Validity Period
2021.09.17 - 2026.08.31
Early bird deadline please refer to course details
Venue
HKDI & Online
 
Teaching Language
English supplemented with Cantonese 

*Fees paid are non-refundable and non-transferable unless the course is cancelled.


Supporting Organizations 支持機構:


Programme Highlights

  • QF Level 4 programmes, recognized by the Hong Kong Government and jewellery trade associations;
  • Hybrid mode: Online + Face-to-Face for more flexibility to working professionals;
  • Equip practitioners in jewellery retail with skills and confidence in visual identity creation, visual presentation and storytelling and various marketing channels;
  • Vplus Creative Industries Subsidy available, eligible students can reimburse 60% of the fee paid
  • Start Point of the study pathway towards Professional Diploma in Jewellery Branding and Promotion (to be launched in 2022)

Programme Objectives

1. utilize branding and marketing techniques, marketing strategies to stand out from other business and get the awareness you desire for your business; and 
2. adopt knolwedge and strategies on branding, marketing and modern management to enhance the competitiveness in jewellery business.


Programme Intended Learning Outcome

(a) understand the marketing essentials and the market environment;
(b) introduce to branding, brand management and product management in jewellery business;
(c) explain multichannel marketing communication; and
(d) analyze the concepts of local and mainland jewellery market to design branding and create marketing plan satisfying the customers' needs.


Schedule
Intake 1

Date: 2022 Mar 31, Apr 7, 12, 14, 19, 21, 26, 28
Time: Tue & Thu, 7-10pm
Venue: HKDI & Online
(Intake 1 schedule updated 21 Oct 2021.)

Early Bird Deadline: 2022 Feb 17


►Online Application
►Payment Methods


Entry Requirements

Basic Qualification
(a)
    - Five HKDSE subjects at Level 2 or above, including English and Chinese Languages, or equivalent; or
    - Five HKCEE subjects at Grade E / Level 2 or above, including English and Chinese Languages, or equivalent; or
    - Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Board; or
    - Relevant RPL qualification(s) at QF Level 3 or above AND a pass in an entrance assessment, which can be either oral
      or written; or
    - Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme
      Board AND a pass in an entrance assessment, which can be either oral or written.
(b)   Applicants are required to have at least 1 year relevant working experience.
(c)   An interview may also be required on need basis.

Mature Applicants
Mature applicants, i.e. those aged 21 or above with at least two years’ relevant working experience, can be admitted. Where appropriate, the applicant may be required to pass an entrance assessment, which can be in an oral and/or written form.

Documents Required for Application
1) Completed Application Form (Online)
2) Upload Copy of proof for Academic Qualifications
3) Upload Copy of proof for Working Experience


HKDI reserves the right to make changes to the schedule, course content and advertised course information.
HKDI保留修改課程內容、上課日期、或其他課程資料的權利。


20211021