Certificate in Advanced Typography: Designing for Reading

Course Code DE424154Q	QF Level 4	Fee*	Financial Aids
Study Mode Part-time	QR Registration No. 20/000474/L4	Full Fee HK$2,940	VPlus Creative Industries
Duration 12 hrs	Validity Period 15/07/2020 To 31/08/2026	Early Bird Fee (10%off) HK$2,646
Venue Wanchai	Teaching Language English supplemented with Cantonese	After Vplus Reimbursement HK$1,058 (saved HK$1,588)	Online Application ► Intake 2

* Fees paid are non-refundable and non-transferable unless the course is cancelled.

Remark:
(1) Students are required to bring their own laptop (installed with Adobe InDesign) to the classes.
(2) Classes may go online depending on the situation of the COVID-19 pandemic.
(3) Students are recommended to have a printer (any models) if the classes are delivered online.

Typography is not just about the styling of text - it shapes how we read and engage with information. This course explores what makes typography work for reading and advanced aesthestic and digital craft skills that enable that.

This programme takes an in-depth look at the technics and thinking behind good typography that works. The focus is not type as a conceptual or expressive element, but a lucid vehicle for textual content to support different contexts and modes of reading. Digital craft knowledge will be complemented by theory of typography and document design. Suitable for practising communication designers who are interested in elevating their craft skills and typographic knowledge for creating usable and aesthestically sound documents.

Programme Content
- Theory of typography and document design
- Aesthetic and digital craft skills
- Typographic design practice

Intended Learning Outcome
Upon completion of the programme, learners will be able to:

Describe the typographic and document design theories that make typography work for supporting reading;
Apply aesthetic and digital craft skills on character, paragraph, list, table, object and page levels using industry-standard page layout software; and
Make appropriate and informed orthographic and typographic decisions when designing with complex text matter to support different modes of reading.

Lecturer: Keith TAM
Keith is a typographer, information designer, researcher and teacher. He is currently Head of Communication Design and Director of the Centre for Communication Design at the Hong Kong Design Institute. He also holds a courtesy appointment as Distinguished Research Fellow at Shanghai University. With 23 years of experience in the field and 17 years in design education, Keith has practiced, taught, researched, and provided academic leadership across the UK, Canada and Hong Kong. He was previously Director of the MA Information Design programme at the Department of Typography & Graphic Communication at the University of Reading (UK), and headed the Communication Design discipline at the Hong Kong Polytechnic University for 9 years, where he also founded and ran the Information Design Lab. In 2016, Keith received a "Best Design Educator" award from the Hong Kong Designers Association. Keith frequently disseminates his research through different channels, and acts as consultant for various organisations such as Microsoft, Monotype and HSBC.

Entry Requirement

Basic Qualification:
(a)
- Five HKDSE subjects at Level 2 or above, including English and Chinese Languages, or equivalent; or
- Five HKCEE subjects at Grade E / Level 2 or above, including English and Chinese Languages, or equivalent; or
- Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Board; or
- Relevant RPL qualification(s) at QF Level 3 or above AND a pass in an entrance assessment, which can be either oral or written; or
- Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme Board AND a pass in an entrance assessment, which can be either oral or written.

(b) Applicants are required to have at least 1 year relevant working experience.
(c) Basic knowledge of graphic design (particularly page layout) is highly preferred.
(d) An interview may also be required on need basis.

Mature Applicants:
Mature applicants, i.e. those aged 21 or above with at least two years’ relevant working experience, may be admitted. Where appropriate, the applicant may be required to pass an entrance assessment, which can be in an oral and/or written form.

Documents Required for Application:
1) Completed Application Form (Online)|
2) Upload copy of proof for Academic Qualifications
3) Upload copy of proof for Work Experience

Intake 1 (Full)

Dates: 2021 Jan 9, 16, 23, 30
Time: Sat, 2pm - 5pm
Venue: Wanchai / Online

Intake 2

Dates: 2021 Apr 17, 24, May 8, 15
Time: Sat, 2pm - 5pm
Venue: Wanchai / Online

Intake 3

Dates: 2021 Oct 9, 16, 23, 30
Time: Sat, 2 - 5pm
Venue: Wanchai / Online

Course Fee

Full Fee: HK$2,940
Early Bird Discount (10% off): HK$2,646
Discount Deadline: Intake 3 - 2021 Aug 27 (Fri)

After Vplus reimbursement: HK$1,058 (saved HK$1,588)
(based on Early Bird discounted fee)

► Online Application
► Payment Methods
► Vplus Creative Industries information
► Course Leaflet

HKDI reserves the right to make changes to the schedule, course content and any other advertised course information.
HKDI保留修改課程內容、上課日期、或其他課程資料的權利。

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