Certificate in Creative Jewellery Branding and Marketing

Eligibility:	HK Permanent Resident Identity Card holders

Reimbursement %:	60%

Max. Reimbursement:	HK$36,000

Ceiling No. of Prog.:	More than one eligible programme (until used up of the max. reimbursement)

Application Period:	Within 30 days from the programme commencement

Programme Objectives

utilize branding and marketing techniques, and marketing strategies to stand out from other businesses and get the awareness you desire for your business; and
adopt knowledge and strategies on branding, marketing and modern management to enhance competitiveness in the jewellery business.

Intended Learning Outcome

understand the marketing essentials and the market environment;
introduce to branding, brand management and product management in the jewellery business;
explain multichannel marketing communication; and
analyze the concepts of local and mainland jewellery markets to design branding and create marketing plans satisfying the customers' needs.

Highlights

QF Level 4 programmes, recognized by the Hong Kong Government and jewellery trade associations;
Hybrid mode: Online + Face-to-Face for more flexibility to working professionals;
Equip practitioners in jewellery retail with skills and confidence in visual identity creation, visual presentation and storytelling and various marketing channels;
Vplus Creative Industries Subsidy available, eligible students can reimburse 60% of the fee paid;
Start Point of the study pathway towards Professional Diploma in Jewellery Branding and Promotion (to be launched).

Programme Outlines

Brand Personalities & Analysis, Archetypes Strategy, DNA, and Extension Strategy
Highlights of MarcoMarketing Analysis
Marketing Strategy Process and Applications
External & Internal marketing analysis & strategies
Marketing Mix Planning & strategies
The trend of market personalization & the pros / cons
Marketing Strategic alternatives for Jewelry Market segmentation and penetration
Content Marketing
Social Media Marketing

Commencement and Application

Intake	2	3	4
Commencement	27 Feb 2024	4 June 2024	15 Oct 2024
Target Completion	21 Mar 2024	4 July 2024	7 Nov 2024
Class Day	Tue & Thu	Tue & Thu	Tue & Thu
Class Time	19:00 - 22:00	19:00 - 22:00	19:00 - 22:00
Venue	HKDI & Online	HKDI & Online	HKDI & Online
Early Bird Deadline	14 Dec 2023	4 April 2024	15 Aug 2024
Online Application	APPLY HERE	APPLY HERE	APPLY HERE

Course Fee

Full Fee	HK$5,280
Early Bird Fee (10% off)	HK$4,752
bodw+ Member Fee (10% off) (details)	HK$4,752
After Vplus Reimbursement (based on early bird fee)	HK$1,901 (saved HK$2,851)

➞ Payment Methods
Remark: Fees paid are non-refundable and non-transferable unless the course is cancelled.

Financial Aids

Entry Requirements

Basic Qualification

(a)	-	Five HKDSE subjects at Level 2 or above, including English and Chinese Languages, or equivalent; OR
	-	Five HKCEE subjects at Grade E / Level 2 or above, including English and Chinese Languages, or equivalent; OR
	-	Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Board; OR
	-	Relevant RPL qualification(s) at QF Level 3 or above AND a pass in an entrance assessment, which can be either oral or written; OR
	-	Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme Board AND a pass in an entrance assessment, which can be either oral or written.
(b)		Applicants are required to have at least 1 year of relevant working experience.
(c)		An interview may also be required on a need basis.

Mature Applicants
Mature applicants, i.e. those aged 21 or above with at least two years’ relevant working experience, can be admitted. Where appropriate, the applicant may be required to pass an entrance assessment, which can be in an oral and/or written form.

Documents Required for Application
1) Completed Application Form (Online)
2) Upload Copy of proof for Academic Qualifications
3) Upload Copy of proof for Working Experience