Certificate in Creative Jewellery Branding and Marketing (DE424526Q)
Course Code |
QF Level |
QF |
QF Validity Period |
Study Mode |
Duration | |
DE424526Q | 4 | 21/001107/L4 | 17/09/2021 - 31/08/2026 |
Part-time | 24 hrs (~1 mth) |
Remarks: |
(1) Fees paid are non-refundable and non-transferable unless the programme is cancelled. |
(2) This course is recognised under the Qualifications Framework (QF Level 4). |
(3) Teaching Language: English (supplemented with Cantonese if necessary) |
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A government subsidy Vplus is available for our part-time students of QF registered programme(s).
Eligibility: | HK Permanent Resident Identity Card holders |
Reimbursement %: | 60% |
Max. Reimbursement: | HK$36,000 |
Ceiling No. of Prog.: | More than one eligible programme (until used up of the max. reimbursement) |
Application Period: | Within 30 days from the programme commencement |
Programme Objectives
- utilize branding and marketing techniques, and marketing strategies to stand out from other businesses and get the awareness you desire for your business; and
- adopt knowledge and strategies on branding, marketing and modern management to enhance competitiveness in the jewellery business.
Intended Learning Outcome
- understand the marketing essentials and the market environment;
- introduce to branding, brand management and product management in the jewellery business;
- explain multichannel marketing communication; and
- analyze the concepts of local and mainland jewellery markets to design branding and create marketing plans satisfying the customers' needs.
Highlights
- QF Level 4 programmes, recognized by the Hong Kong Government and jewellery trade associations;
- Hybrid mode: Online + Face-to-Face for more flexibility to working professionals;
- Equip practitioners in jewellery retail with skills and confidence in visual identity creation, visual presentation and storytelling and various marketing channels;
- Vplus Creative Industries Subsidy available, eligible students can reimburse 60% of the fee paid;
- Start Point of the study pathway towards Professional Diploma in Jewellery Branding and Promotion (to be launched).
Programme Outlines
- Brand Personalities & Analysis, Archetypes Strategy, DNA, and Extension Strategy
- Highlights of MarcoMarketing Analysis
- Marketing Strategy Process and Applications
- External & Internal marketing analysis & strategies
- Marketing Mix Planning & strategies
- The trend of market personalization & the pros / cons
- Marketing Strategic alternatives for Jewelry Market segmentation and penetration
- Content Marketing
- Social Media Marketing
Commencement and Application
Intake | 2 | 3 | 4 |
Commencement | 27 Feb 2024 | 4 June 2024 | 15 Oct 2024 |
Target Completion | 21 Mar 2024 | 4 July 2024 | 7 Nov 2024 |
Class Day | Tue & Thu | Tue & Thu | Tue & Thu |
Class Time | 19:00 - 22:00 | 19:00 - 22:00 | 19:00 - 22:00 |
Venue | HKDI & Online | HKDI & Online | HKDI & Online |
Early Bird Deadline | 14 Dec 2023 | 4 April 2024 | 15 Aug 2024 |
Online Application | APPLY HERE |
APPLY HERE | APPLY HERE |
Course Fee
Full Fee | HK$5,280 |
Early Bird Fee (10% off) | HK$4,752 |
bodw+ Member Fee (10% off) (details) |
HK$4,752 |
After Vplus Reimbursement (based on early bird fee) |
HK$1,901 (saved HK$2,851) |
➞ Payment Methods
Remark: Fees paid are non-refundable and non-transferable unless the course is cancelled.
Entry Requirements
Basic Qualification
(a) | - | Five HKDSE subjects at Level 2 or above, including English and Chinese Languages, or equivalent; OR |
- | Five HKCEE subjects at Grade E / Level 2 or above, including English and Chinese Languages, or equivalent; OR | |
- | Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Board; OR | |
- | Relevant RPL qualification(s) at QF Level 3 or above AND a pass in an entrance assessment, which can be either oral or written; OR | |
- | Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme Board AND a pass in an entrance assessment, which can be either oral or written. | |
(b) | Applicants are required to have at least 1 year of relevant working experience. | |
(c) | An interview may also be required on a need basis. |
Mature Applicants
Mature applicants, i.e. those aged 21 or above with at least two years’ relevant working experience, can be admitted. Where appropriate, the applicant may be required to pass an entrance assessment, which can be in an oral and/or written form.
Documents Required for Application
1) Completed Application Form (Online)
2) Upload Copy of proof for Academic Qualifications
3) Upload Copy of proof for Working Experience
Supporting Organizations
Federation of Hong Kong Industries 香港工業總會
Hong Kong Watch Manufacturers Association 香港表廠商會
Hong Kong Jade Association 香港玉器商會
Hong Kong Jewellerys’ and Goldsmiths’ Association 香港珠石玉器金銀首飾業商會
The Kowloon Pearls, Precious Stones, Jade, Gold and Silver Ornament Merchants Association 九龍珠石玉器金銀首飾業商會
Hong Kong Optical Manufacturers Association 香港中華眼鏡製造廠商會
Contact Us
3928 2777 peec.hkdi@vtc.edu.hk
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HKDI reserves the right to make changes to the schedule, course content and advertised course information.
HKDI保留修改課程內容、上課日期、或其他課程資料的權利。
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