The dedication, creativity, and professionalism of the HKDI staff have been recognised at home and abroad. Congratulations to three outstanding HKDI members for their great work and exemplary performance.
Keith Tam, Director of Centre for Communication Design
Merit Award, DFA Design for Asia Awards, Hong Kong Design Centre Keith is an information designer, typographer, and academic. He is currently Head of Department of Communication Design and Director of the Centre for Communication Design at the Hong Kong Design Institute. His research focuses on typography and information design, particularly in multilingual communication. In 2016, Keith received a 'Best Design Educator' award from the Hong Kong Designers Association.
About the winning project
Displayed at deTour 2021 at PMQ, "Type–11" is a convenience store that explores the everyday function of typography. The installation illustrates how graphic designers make
typographic decisions to address different reading situations. At Type-11, visitors evaluate an array of typographic options for various products and then rate their typographic preferences in a survey.
"Type–11" was a collaborative effort between Keith Tam, graphic designer Mak Kai Hang, psychologist Dr Cheung Sing Hang, with design and production support from HKDI lecturer and Centre for Communication Design researcher Katherine Tse.
About the award and its organiser
DFA Design for Asia Awards aims to recognise projects in Asia that epitomise design excellence and contribute to the betterment of society and the design industry. It is a stage where design talents and corporations can showcase their design projects internationally.
Dr Elita Lam, Vice Principal
ICoD Education Award, International Council of Design (ICoD) Elita has played multiple roles as a teacher, mentor, designer, administrator and researcher. She has inspired and connected various stakeholders in education and professional spheres through active participation in various institutional strategic initiatives and collaborative projects. Through the knowledge and experience accumulated from these projects, Elita has evolved with new learning paradigms, teachers' training and the development of knowledge centres for design.
About the award and its organiser
The International Council of Design is a leading international design organisation headquartered in Montreal, Canada. Created in 2006, the ICoD Education Award is presented to an educator from an ICoD member institution recognising outstanding innovation or achievement in design education.
Terence Wong, Head of Department of Digital Media
SMPTE Fellowship, Society of Motion Picture and Television Engineers (SMPTE) Terence has played a significant role in the curriculum development of the Digital Media department, particularly on film, video and music production, 3D animation and visual effects, interactive media and transmedia. The HKDI Media Lab he established in 2017 has demonstrated creative integrated media applications to support the industry's R&D.
About the award and its organiser
The Society of Motion Picture and Television Engineers was founded in 1916 and is an internationally recognised society of media professionals, technologists and engineers. The honour is conferred on individuals who have attained an outstanding rank among engineers or executives in media and entertainment through their proficiency and contributions to the motion-picture, television, or related industries.
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