HKDI Students won the champion of “Character Design Competition”


Collaborated with New Town Mall and HKDI Diploma of Foundation Studies – Design, the “Character Design Competition” was opened to all DFS Design students to participate. The theme “Afternoon Tea with Hong Kong Style” has won the champion. 6 characters design of “Afternoon Tea Snack” are produced as 3D light-box and displayed in New Town Mall for their customers to take photos and share to social media.

The design concept is derived from our daily afternoon tea snack, 6 characters includes “Crispy cream bun”, “Red beam ice”, “French toast”, “Coffee with tea”, “Cocktail bun” and “Buttered pineapple bun” could re-discovered the interesting aspects of Hong Kong style, and the impression of Hong Kong culture.

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