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Dream Homes Property sales brochures in Hong Kong 1970-2000s

26.06.2020
CIMT
HKDI News

Property sales brochures represent the first step for reaching the goal of owning a property. Not only do they provide information for home-buyers to make decisions, as cultural products they have been fabricating our collective imagination of what this ultimate Hong Kong dream might look like. Dream Home: Property sales brochures in Hong Kong 1970-2000s displays a collection of printed artefacts and stories that illustrate how this Hong Kong dream is manufactured through four decades with the use of printing materials, technology, design style, and sales strategies.

The exhibition was designed by students of Higher Diploma in Advertising Design, and selected work by students of Higher Diploma in Visual Communication (Publishing Design and print Media) in a collaborative project with Nan Fung Group will be showcased in the exhibition as well.


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