Programmes

Communication Design & Digital Media

The Department of Communication Design and Digital Media is a creative, dynamic and technologically advanced environment for learning. We embrace all aspects of creative production in communication design and digital media. Students develop communication and technical skills through a hands-on learning experience, with access to relevant state-of-the-art technology that enables them to become commercially viable and innovative designers. Areas of study in Communication Design include advertising, branding, graphic design, illustration, information design, publication design, typography, user experience design and designing and production for print media. In Digital Media, areas of study include animation, film and television production, interactive media, music and audio technology, photography, Web and app development, visual effects and storytelling in a transmedia context.

Admission

01 AdvertisingDesign

Programme code DE124101

The Higher Diploma in Advertising Design aims to be a top-of-mind programme that focuses on the balance between creative strategy, communication art and production skills. Students experience learning through activities that nurture the creative mind, with competitive transferrable skills that develop commercial awareness and consumer insights applicable to traditional and digital advertising and marketing.
 
Students apply creative strategies to persuasive communication designs that are practically produced for pitching and presentation. Students are trained to become enterprising advertising creatives who are open-minded, playful, confident, compelling and competitive. We encourage students to be observant, courageous and responsive in the ever-changing and highly challenging world of advertising.

Articulation to

- Technological and Higher Education Institute of Hong Kong: BA (Hons) in Advertising
City University of Hong Kong: BA Creative Media
- Hong Kong Baptist University: BCOMM (Hons) Programme: Public Relations and Advertising Major
- The Chinese University of Hong Kong: BSSc in Journalism and Communication
- The Hong Kong Polytechnic University: BA (Hons) in Communication Design / BA (Hons) in Advertising Design

Career prospect

Creative Director, Art Director, Copywriter, Digital Marketer, Promotion and Event Manger, Brand Manger, Online Advertising Designer and Social Media Executige

Admission>

02 Animation andVisual Effects

Programme code DE114110

This programme aims to nurture aesthetic and art sense associated with professional knowledge and hands-on skills, with a goal to prepare students to become animation and visual effects professionals. The programme will provide training regarding state-of-the-art knowledge of animation, art direction, character design, scene design, visual effects design and storytelling skills so to enable students to adapt to new trends for their career development and articulation.

This programme also covers generic, language and communication skills training, whole-person development and workplace experience, in order to better prepare students for further studies and employment after graduation.

Articulation to

- Coventry University, UK: BA(Hons) Media
- The Hong Kong Polytechnic University: BA (Hons) Scheme in Design/ BA (Hons) Digital Media
- City University of Hong Kong: BA Creative Media/ BSc Creative Media
- Hong Kong Baptist University: BA (Hons) in Visual Arts

Career Prospect

Animator, art director, motion graphic designer, graphic designer, character designer for animation/film, visual effect artist, producer assistant and video editor, etc.

Admission>

03 CreativeMedia

Programme code DE114102

The Higher Diploma in Creative Media prepares students to become professional multimedia practitioners. The digital and multimedia entertainment industries have been blooming in the past 2 decades and the economy has bounced rapidly in recent years, providing great opportunities for students to find employment in a variety of creative media careers.

The programme aims to nurture students in developing their aesthetic sensibility and hands-on production skills. It also equips students with the ability to adapt to new skills and technologies in the future. After a common first semester, students may focus on one of three study streams: Animation and Visual Effects, Interactive Media or Web and App Design, subject to academic performance and availability of places.

Articulation to

- Coventry University, UK : BA (Hons) Media 
City University of Hong Kong:

  • BA Creative Media
  • BSc Creative Media
  • BAS New Media

- Hong Kong Baptist University: BA (Hons) in Visual Arts
- The Hong Kong Polytechnic University:

  • BA (Hons) Scheme in Design
  • BA (Hons) in Digital Media
  • BA (Hons) in Interactive Media

Career prospect

Animator, Assistant Digital Art Director, Exhibition Designer, Graphic Designer, Mobile App Developer, Producer Assistant, Video Editor and Web Designer, etc.

Admission>

04 Digital Musicand Media

Programme code DE114104

The Higher Diploma in Digital Music and Media is a unique programme in Hong Kong that integrates education and training in both music production and audio technology for media production. The programme aims to develop a new breed of music, sound and audio talents; designers; and production specialists who can work across different media and entertainment industry sectors.

A student-centred pedagogy enables students to develop their knowledge through participation in a variety of practices and learning activities, providing students with a creative, experimental and technically oriented learning experience to build up their professionalism. Areas of study include:

  • music composing and digital production
  • digital audio recording, editing and producing
  • music and audio technology
  • live sound and lighting operation
  • video and multi-cam production
  • interactive multimedia production
  • theatre and stage management
  • musical theatre production

Articulation to

- Coventry University, UK : BSc (Hons) Music Technology
- Oxford Brookes University, UK : BA (Hons) Creative Music Production , BSc (Hons) Music
City University of Hong Kong: BA Creative Media, BSc Creative Media and BAS New Media
- Hong Kong Baptist University: BA (Hons) in Music
- The Chinese University of Hong Kong: BA (Hons) Music
- The Education University of Hong Kong: BA (Hons) in Creative Arts and Culture (Music) and BMus in Education (Hons) (Contemporary Music and Performance Pedagogy)
- The Hong Kong Academy for Performing Arts: BMus (Hons) Degree and BFA (Hons) Degree in Theatre and Entertainment Arts
- The Hong Kong Polytechnic University: BA (Hons) in Digital Media
- The University of Hong Kong: BA (Hons) Music

Career prospect

Music composer, arranger, sound designer, film & TV music scoring and sound designer, production sound and live sound recording engineer; administrator in stage & arts management and music related entertainment industry

Admission>

05 Film, Televisionand Photography

Programme code DE114111

The Higher Diploma in Film and Television aims to equip students with the necessary technical skills and professional knowledge to pursue successful careers in the media industry. Blending theoretical knowledge and practical application, students learn how to manage the photography, video and filmmaking processes and develop their talents in storytelling, video and photo shooting, visual effects design, video editing and photo retouching.   

After a common first semester, students may choose to follow a general stream in Film and Television or a stream that concentrates on Photography, subject to the student’s academic performance and availability of places in the specific streams.

Articulation to

- Coventry University, UK : BA (Hons) Media 
City University of Hong Kong: BA Creative Media / BSc Creative Media
- Hong Kong Baptist University: BCOMM (Hons) Programme: Film Major
- The Hong Kong Academy for Performing Arts: BFA (Hons) Degree in Film and Television
- The Hong Kong Polytechnic University: BA (Hons) in Digital Media

Career prospect

Cinematographer, film editor, scriptwriter, production manager, lighting director, technician, researcher, copywriter, reporter, freelance videographer, or assistant to producer, art director, director of cinematography, film / TV programme director, creative director, visual effects production, image director, photojournalist, photographic artist, photo retouching artist as well as technical director

Admission>

06 Illustration

Programme code DE114112

The Higher Diploma in Illustration aims to equip students with creative and effective illustration skills including critical and analytical thinking, graphic manipulation, visual expression and concept visualisation. Areas of studies include visual language and expression, narrative skills, concept visualisation, media art, illustration appreciation, lettering and typography, and visualisation skills such as drawing, painting and computer graphics. Areas of contextual studies will include cultural studies, professional practice and entrepreneurship. The programme also provides professional level training in the observation, exploration of communication methodology and visual interpretation.
 
The programme provides a broad educational experience with creativity, project management, interpersonal communication and team-building skills which match industry demands for flexible, articulate graduates who are able to compete in a dynamic, fast-paced and ever-changing regional creative environment.

Articulation to

- The Coventry University, UK: BA(Hons) Graphic Design/ BA(Hons) Illustration and Graphics
- The Hong Kong Polytechnic University :

  • BA (Hons) in Communication Design
  • BA (Hons) in Advertising Design
  • BA (Hons) in Digital Media
  • BA (Hons) in Social Design

- City University of Hong Kong : BA Creative Media
- Hong Kong Baptist University : BA (Hons) in Visual Arts

Career Prospect

Illustrator, concept artist, character designer, mural artist, storyboard artist, comic artist, graphic designer, event and project coordinator, pre-production artist and visual artist

Admission>

07 Transmedia

Programme code DE114109

The Higher Diploma in Transmedia nurtures creative talents to become proficient storytellers who can move fluidly across a multitude of media. They not only are knowledgeable about the trends of social network platforms, but also possess a strong marketing sense.

Investments in creative industries are rapidly migrating onto digital platforms. In response to this changing media ecology, the programme’s training focuses on the following areas:

  1. Storytelling strategies that cater to the consumption behaviours of on-line audiences;
  2. Application of interactive game technologies (such as augmented reality and virtual reality) for entertainment content development;
  3. Development of digital marketing plans to engage a target audience; and
  4. Multiple skills, with diverse workshop training options including:
  • filmmaking
  • visual effects
  • sound design
  • graphic communication
  • 2D animation and character design
  • game design

Articulation to

- Coventry University, UK : BA (Hons) Media
- Technological and Higher Education Institute of Hong Kong: BA (Hons) in Advertising 
City University of Hong Kong: BA Creative Media, BSc Creative Media and BAS New Media
- Hong Kong Baptist University: BCOMM (Hons) Programme:Film Major – Animation and Media Arts Concentration
- The Hong Kong Polytechnic University: BA (Hons) Scheme in Design

Career prospect

Transmedia designer, digital content writer, project coordinator, multi-media producer

Admission>

08 VisualCommunication

Programme code DE114106

The Higher Diploma in Visual Communication develop students’ ability to communicate creatively by using creative visual and digital media. The focus of the programme is to equip students with visual communication skills on analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design areas including typography, branding and marketing, persuasive strategy, information design, user experience design, digital publishing design and visual manipulation. It aims at nurturing self-motivated problem-solvers who are observant, curious, passionate and dare to explore new frontiers in visual communication.

This programme also provides a broad educational experience with creativity, project management, interpersonal communication and team-building skills which matches industry demands for flexible, articulate graduates who are able to compete in a dynamic, fast-paced and ever-changing regional creative environment.

 

Articulation to

- Coventry University, UK: BA (Hons) Graphic Design/ BA (Hons) Illustration and Graphics
City University of Hong Kong: BA Creative Media
- Hong Kong Baptist University: BA (Hons) in Visual Arts
- The Hong Kong Polytechnic University: BA (Hons) in Communication Design and BA (Hons) in Advertising Design

Career prospect

Graphic designer, information designer, brand consultant, web / interactive designer, event / promotion art director, packaging designer, book designer, illustrator, storyboard artist and character designer

Admission>

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