Programmes

Communication Design

The Department of Communication Design is a creative, dynamic and technologically advanced environment for learning. We embrace all aspects of creative production in communication design, include advertising, branding, graphic design, illustration, information design, publication design, typography, user experience design and designing and production for print media. Students develop communication and technical skills through a hands-on learning experience, with access to relevant state-of-the-art technology that enables them to become commercially viable and innovative designers.

Admission

Effective from 1 September 2019, the Department of Communication Design and Digital Media will be restructured into Department of Communication Design and Department of Digital Media.

01 AdvertisingDesign

Programme code DE124101

The Higher Diploma in Advertising Design aims to be a top-of-mind programme that focuses on the balance between creative strategy, communication art and production skills. Students experience learning through activities that nurture the creative mind, with competitive transferrable skills that develop commercial awareness and consumer insights applicable to traditional and digital advertising and marketing.
 
Students apply creative strategies to persuasive communication designs that are practically produced for pitching and presentation. Students are trained to become enterprising advertising creatives who are open-minded, playful, confident, compelling and competitive. We encourage students to be observant, courageous and responsive in the ever-changing and highly challenging world of advertising.

Articulation to

- Technological and Higher Education Institute of Hong Kong: BA (Hons) in Advertising
City University of Hong Kong: BA Creative Media
- Hong Kong Baptist University: BCOMM (Hons) Programme: Public Relations and Advertising Major
- The Chinese University of Hong Kong: BSSc in Journalism and Communication
- The Hong Kong Polytechnic University: BA (Hons) in Communication Design / BA (Hons) in Advertising Design

Career prospect

Creative Director, Art Director, Copywriter, Digital Marketer, Promotion and Event Manger, Brand Manger, Online Advertising Designer and Social Media Executige

Admission>

02 Illustration

Programme code DE114112

The Higher Diploma in Illustration aims to equip students with creative and effective illustration skills including critical and analytical thinking, graphic manipulation, visual expression and concept visualisation. Areas of studies include visual language and expression, narrative skills, concept visualisation, media art, illustration appreciation, lettering and typography, and visualisation skills such as drawing, painting and computer graphics. Areas of contextual studies will include cultural studies, professional practice and entrepreneurship. The programme also provides professional level training in the observation, exploration of communication methodology and visual interpretation.
 
The programme provides a broad educational experience with creativity, project management, interpersonal communication and team-building skills which match industry demands for flexible, articulate graduates who are able to compete in a dynamic, fast-paced and ever-changing regional creative environment.

Articulation to

- Coventry University, UK: BA(Hons) Graphic Design / BA(Hons) Illustration and Graphics
- City University of Hong Kong: BA Creative Media
- Hong Kong Baptist University: BA (Hons) in Visual Arts
- The Hong Kong Polytechnic University: BA (Hons) in Communication Design / BA (Hons) in Advertising Design / BA (Hons) in Digital Media / BA (Hons) in Social Design

Career Prospect

Illustrator, concept artist, character designer, mural artist, storyboard artist, comic artist, graphic designer, event and project coordinator, pre-production artist and visual artist

Admission>

03 VisualCommunication

Programme code DE114106

The Higher Diploma in Visual Communication develop students’ ability to communicate creatively by using creative visual and digital media. The focus of the programme is to equip students with visual communication skills on analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design areas including typography, branding and marketing, persuasive strategy, information design, user experience design, digital publishing design and visual manipulation. It aims at nurturing self-motivated problem-solvers who are observant, curious, passionate and dare to explore new frontiers in visual communication.

This programme also provides a broad educational experience with creativity, project management, interpersonal communication and team-building skills which matches industry demands for flexible, articulate graduates who are able to compete in a dynamic, fast-paced and ever-changing regional creative environment.

 

Articulation to

- Coventry University, UK: BA (Hons) Graphic Design / BA (Hons) Illustration and Graphics
City University of Hong Kong: BA Creative Media
- Hong Kong Baptist University: BA (Hons) in Visual Arts
- The Hong Kong Polytechnic University: BA (Hons) in Communication Design / BA (Hons) in Advertising Design

Career prospect

Graphic designer, information designer, brand consultant, web / interactive designer, event / promotion art director, packaging designer, book designer, illustrator, storyboard artist and character designer

Admission>

Department News

Events | 20 May 2019

Type & brands: a seminar on type and branding

HKDI News | 30 March 2019

Exhibitions of Hong Kong Jockey Club Heritage x Arts x Design (H.A.D.) Walk Project x Islands

HKDI News | 18 September 2018

HKDI alumni form pop band ZPECIAL and stage show with HKDI students and teachers

HKDI News | 23 May 2018

The Hong Kong 18 districts Art Print Project