Programmes

Digital Media

he Department of Digital Media is a creative, dynamic and technologically advanced environment for learning. Multiple aspects of creative production in digital media are covered, including animation, film and television production, interactive media, music and audio technology, photography, Web and app development, visual effects and storytelling in a transmedia context. Students develop communication and technical skills through a hands-on learning experience, with access to relevant state-of-the-art technology that enables them to become commercially viable and innovative designers.

Admission

Effective from 1 September 2019, the Department of Communication Design and Digital Media will be restructured into Department of Communication Design and Department of Digital Media.

01 Animation andVisual Effects

Programme code DE114110

Students may choose one of the following streams so as to enhance professional knowledge and skills in
specific areas:
• Animation
• Visual Effects

This programme aims to nurture aesthetic and art sense associated with professional knowledge and hands-on skills, with a goal to prepare students to become animation and visual effects professionals. The programme will provide training regarding state-of-the-art knowledge of animation, art direction, character design, scene design, visual effects design and storytelling skills so to enable students to adapt to new trends for their career development and articulation.

This programme also covers generic, language and communication skills training, whole-person development and workplace experience, in order to better prepare students for further studies and employment after graduation.

Articulation to

- Coventry University, UK: BA (Hons) Media
- City University of Hong Kong: BA Creative Media/ BSc Creative Media
- The Hong Kong Polytechnic University: BA (Hons) Scheme in Design/ BA (Hons) Digital Media
- Hong Kong Baptist University: BA (Hons) in Visual Arts

Career Prospect

Animator, art director, motion graphic designer, graphic designer, character designer for animation/film, visual effect artist, producer assistant and video editor, etc.

Admission>

02 CreativeMedia

Programme code DE114102

Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:

  • Higher Diploma in Creative Media (Interactive Media)
  • Higher Diploma in Creative Media (Mobile App and Web)

In response to the advancement of digital media and new technology, this programme provides cutting-edge creative applications for students to experience the new technology, equips students with digital literacy and technical competency in working with interactive media, mobile applications and website design technics to reconfigure our relationship with the world towards smart cities and new lifestyle.

This programme also covers generic, language and communication skills training, whole-person development and workplace experience, in order to better prepare students for further studies and employment after graduation.

Articulation to

- Coventry University, UK : BA (Hons) Media 
City University of Hong Kong: BA Creative Media / BSc Creative Media / BAS New Media
- Hong Kong Baptist University: BA (Hons) in Visual Arts / BCOMM (Hons) – Film Major (Animation and Media Arts Concentration) 
- The Hong Kong Polytechnic University: BA (Hons) Scheme in Design / BA (Hons) in Digital Media / BA (Hons) in Interactive Media

Career prospect

Animator, Assistant Digital Art Director, Exhibition Designer, Graphic Designer, Mobile App Developer, Producer Assistant, Video Editor and Web Designer, etc.

Admission>

03 Digital Musicand Media

Programme code DE114104

This programme aims to educate students the music production and related technology for composing, creating, recording and manipulating digital music and sound, and video production, multimedia production and theater production, etc, in order to provide a new breed of music, sound and audio talents / designers and production specialists for cross-sector activities in media and entertainment industry.
 
This is a unique programme in Hong Kong that integrates education and training in both music production and audio technology for media production. Adopting "student-centered" pedagogy to enable students to acquire knowledge through participation in various practices and learning activities, this programme provides a creative, experimental and technically orientated learning experience to students in building up their professionalism.
 
This programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

Articulation to

- Coventry University, UK: BSc (Hons) Music Technology
- Oxford Brookes University, UK: BA (Hons) Creative Music Production / BSc (Hons) Music
City University of Hong Kong: BA Creative Media /BSc Creative Media / BAS New Media
- Hong Kong Baptist University: BA (Hons) in Music
- The Chinese University of Hong Kong: BA (Hons) Music
- The Education University of Hong Kong: BA (Hons) in Creative Arts and Culture (Music) / BMus in Education (Hons) (Contemporary Music and Performance Pedagogy)
- The Hong Kong Academy for Performing Arts: BMus (Hons) Degree / BFA (Hons) Degree in Theatre and Entertainment Arts
- The Hong Kong Polytechnic University: BA (Hons) in Digital Media
- The University of Hong Kong: BA (Hons) Music

Career prospect

Music composer, arranger, sound designer, film & TV music scoring and sound designer, production sound and live sound recording engineer; administrator in stage & arts management and music related entertainment industry

Admission>

04 Film, Televisionand Photography

Programme code DE114111

Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas :

  • Higher Diploma in Film, Television and Photography (Cinematography)
  • Higher Diploma in Film, Television and Photography (Directing and Scriptwriting)
  • Higher Diploma in Film, Television and Photography (Photography)
  • Higher Diploma in Film, Television and Photography (Post-Production)

This programme aims to equip students with necessary skills and production knowledge for film, television and photography industry with an approach to hands-on, practical learning on pre-production, production and post-production skills.

This programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

Articulation to

- Coventry University, UK : BA (Hons) Media 
City University of Hong Kong: BA Creative Media / BSc Creative Media
- Hong Kong Baptist University: BCOMM (Hons) Programme: Film Major
- The Hong Kong Academy for Performing Arts: BFA (Hons) Degree in Film and Television
- The Hong Kong Polytechnic University: BA (Hons) in Digital Media

Career prospect

Cinematographer, film editor, scriptwriter, production manager, lighting director, technician, researcher, copywriter, reporter, freelance videographer, or assistant to producer, art director, director of cinematography, film / TV programme director, creative director, visual effects production, image director, photojournalist, photographic artist, photo retouching artist as well as technical director

Admission>

05 Transmedia

Programme code DE114109

The programme aims at nurturing creative talents to become proficient in Transmedia storytelling techniques, knowledgeable about the trends of social network and with strong marketing sense.
 
The investment of creative industries is migrating to digital platforms. In response to this changing media ecology, the programme’s training focus is on the following areas:

  • storytelling strategies that cater to the consumption behavior of online audience
  • application of interactive game technologies (e.g. VR, AR) in entertainment content
  • construction of digital marketing plan to engage target audience
  • multiple skills - students are offered diverse workshop training including filmmaking / visual effects / sound design / graphics communication / 2D animation and character design / game design

This programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

Articulation to

- Coventry University, UK: BA (Hons) Media
- Technological and Higher Education Institute of Hong Kong: BA (Hons) in Advertising 
City University of Hong Kong: BA Creative Media / BSc Creative Media / BAS New Media
- Hong Kong Baptist University: BCOMM (Hons) Programme:Film Major – Animation and Media Arts Concentration
- The Hong Kong Polytechnic University: BA (Hons) Scheme in Design

Career prospect

Transmedia designer, digital content writer, project coordinator, multi-media producer

Admission>

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