Master Degree

Master Degree

Master of Arts in Design Management collaborated with Birmingham City University (BCU) isn’t simply about the management of design or designers; it provides the knowledge and skills to work with, and communicate effectively across design and business disciplines. This is a multi-disciplinary programme aimed at ambitious designers and non-designers working in the design industry, who want to accelerate their careers by gaining business and marketing insight.

Led by highly respected industry professionals in both Hong Kong and the UK, the curriculum has a distinctive professional focus and embraces business management, marketing, design strategy, entrepreneurship, innovation, sustainability, design leadership and design practice including project management, intellectual property law and finance. Strong emphasis is placed on the development of evidence based decision-making, high level leadership and communication skills. Students can focus within their chosen area of specialisation and relate their study directly to the workplace if they wish to, which are:

  • Professional Practice
  • Entrepreneurship and Innovation
  • Sustainable Design Policy
  • Service Design

The four dissertation pathways reflect the changing nature of the global design context and cvreate opportunities to specialise.

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Birmingham City University, UKBCU is one of the foremost centres for art, architecture and design education in the UK. The university has a proud tradition dating back to the foundation of the Birmingham School of Art in 1843, and has an international reputation for the quality of its programmes.

Currently, there are almost 4,000 full-time and part-time students studying a substantial portfolio of courses. These include further education certificates and diplomas, and undergraduate and postgraduate programmes – all of which provide students with the knowledge, skills and confidence that are relevant to contemporary creative practice.

BCU is ranked in the top 10 in the UK for Art and Design research, delivering focused 'world class' solutions targeted at priority and emerging themes.

7 Strengths of the programme :

  • First UK MA Design Management Programme in Hong Kong
  • Convenient teaching sites : HKDI & Wan Chai Campus
  • English Exemption for SHAPE's UK Degree Alumni
  • Strong Business and Creative Industry Network
  • UK Academic Experts and International Professional Teaching Team
  • International and Regional Seminar Speakers on key topics
  • Supported by Trade Organisations and Professional Associations

For both design and non-design professionals including Client Director, Creative Director, Design Manager or Director, Event or Project Manager, Marketing Director, PR Manager, and also for professionals aiming to be in management and leadership roles as well as entrepreneurs.

Programmes Detail