Founder and Creative Director, KOYO JEANS
Graduate of Clothing (Pattern Design and Making)
"You need to let fashion pull you more deeply into your life. Being a fashion designer is like a runway show; once you start, you need to be ready to do it forever!"
The study of fashion created a strong foundation for Koyo's career development. While Koyo was still a design student, he started working in garment wholesale and familiarising himself with the industry. His courage and knowledge of the market helped him to push through with the setting-up of his first retail store in a local mall in the late 1990s. After several years of exploration and experimentation, Koyo established his international fashion brand KOYO JEANS in 2005. His dedication led to the successful launch of the brand in a flagship store in Paris in 2001 and it is now sold in over 50 outlets worldwide.
Alongside his highly successful career, Koyo also enjoys nurturing young designers through a range of collaborative projects with design institutes. The contemporary fashion and accessories collection from Miao's culture and sustainable design is the result of recent collaboration with the Department of Fashion and Image Design at the HKDI.