HKDI in the Spotlight

Professional Diploma in Design for Digital Marketing  
DE424118D / 270hrs

Suitable for the professional of Executive Management, Marketing, Public Relations, Branding, Design, Advertising, Customer Service or those who want to stay ahead in the global digital market.

Course Strengths:
- QF Level 4 course, widely recognised by HK Government and employers
- Lecture by professionals from the industry
- Each student will have one computer to work with during the class
- Financial Aids:
  ・Continuing Education Fund (CEF) - The 3 Professional Certificates and the 3 modules in PC C - Professional Certificates in Online Advertising are CEF reimbursable courses. Eligible applicants can be reimbursed 80% of the tuition fee paid (max. up to HK$10,000);
  ・Extended Non-means-tested Loan Scheme (ENLS) - is for eligible students who are not covered under the TSFS and FASP, providing loan(s) to students to study in a part-time mode.

(QF Level 4, QR registration No. 16/000852/L4, Registration Validity Period: 01/09/2016 To 31/08/2021)


PC A: Professional Certificate in User Generated Content Marketing (DE424120C/ 90hrs)
M1: CDM4042Y - Design for Mobile Advertising (45hrs)
Date: 2018 Jul 4, 7, 11, 14, 18, 21, 25, 28, Aug 1, 4, 8, 11, 15, 18, 22

M2: CDM4043Y - Social Media Content Design (45hrs)
Date: 2018 Sep 5, 8, 12, 15, 19, 22, 26, 29, Oct 3, 6, 10, 13, 20, 24, 27

Time: Wed, 7-10pm; Sat, 2-5pm
Venue: Wan Chai (VTC Tower or Morrison Hills IVE)
Lecturer: Kevin Khan

PC B: Professional Certificate in Integrated Digital Strategy (DE424119C/ 90hrs)
M1: CDM4040Y - Design for Email Marketing (45hrs)
Date: 2018 Nov 14, 17, 21, 24, 28, Dec 5, 8, 12, 15, 18, 2019 Jan 5, 9, 12, 16, 19

M2: CDM4041Y - Search Engine Marketing (45hrs)
Date: 2019 Feb 16, 20, 23, 27, Mar 2, 6, 9, 13, 16, 20, 23, 27, 30, Apr 3, 6

Time: Wed, 7-10pm; Sat, 2-5pm
Venue: Wan Chai (VTC Tower or Morrison Hills IVE)

PC C: Professional Certificate in Online Advertising (DE424107C/ 90hrs)
M1: CDM4008Y - Strategy of Online Advertising (30hrs)
Date: 2019 Apr 24, 27, May 4, 8, 11, 15, 18, 22, 25, 29

M2: CDM4009Y - Digital Planning (30hrs)
Date: 2019 Jun 15, 19, 22, 26, 29, Jul 3, 6, 10, 13, 17

M3: CDM4010Y - Online Advertising Effectiveness Measurement (30hrs)
Date: 2019 Aug 3, 7, 10, 14, 17, 21, 24, 28, 31, Sep 4

Time: Wed, 7-10pm; Sat, 2-5pm
Venue: Wan Chai (VTC Tower or Morrison Hills IVE)


Course Fees 

                  Fee  Early Bird Deadline
 Full Fee  Early Bird
 (15% off)
By PD   $51,300 
$48,800
$41,480 2018 Jun 4
By PC  PC A $17,100 $14,540 2018 Jun 4
 PC B $17,100 $14,540 2018 Sep 14
 PC C $17,100 $14,540 2019 Feb 24
By Modules  PC A $8,550  -  -
 PC B $8,550  -  -
 PC C $5,700  -  -

* No discount for single module / class enrollment.


Financial Aids
- Students can apply for the CEF reimbursement of 80% of the tuition fee paid (maximum $10,000) upon successful completion of the course.

CEF (Continuing Education Fund) Courses only those marked "Yes" in the table below are CEF Reimbursable Courses.

 PD  PC A      PC B      PC C      
     M1  M2    M1  M2    M1  M2  M3
   -  Yes    -     -    Yes    -    -     Yes  Yes Yes  Yes

- Students can apply for ENLS loan to pay for the full course fee


Teaching language: English
Minimum attendance requirement of each module: 70%

Upon successful completion of the 3 Professional Certificates,
students will be awarded with the Professional Diploma in Design for Digital Marketing.


Online Application
►PD
►PC A
►M1
►M2
►PC B
►M1
►M2
►PC C
►M1
►M2
►M3
►Payment Methods
Course Leaflet


Entry Requirement

1) Five HKDSE subjects at Level 2 or above, including English and Chinese Languages, or equivalent; or
2) Five HKCEE subjects at Grade E / Level 2 or above, including English and Chinese Languages, or equivalent; or
3) Mature applicants, i.e. those aged 21 or above with at least two years' relevant working experience, can be admitted. 


HKDI reserves the right to make changes to the schedule, course content and advertised course information.
HKDI保留修改課程內容、上課日期、或其他課程資料的權利。

20180425