HKDI in the Spotlight

ECAL Master Class in

Swiss Graphic Design

67104M / 14hrs

This course offers an introduction to graphic design through the lens of the Swiss Style developed in the 50-60s in Switzerland and by Swiss designers abroad. The participants will discover the evolution of Swiss Style through the presentation of historical references and contemporary projects. 

They will understand the board and international impact brought by Swiss Style in visual communication, type design, corporate identities and signage systems.

During the workshop, participants will experience the creative process through an exercise which consists of designing a poster applying two distinct approaches of Swiss Style:
1) the abstraction and reduction of elements
2) a clear structure of image and text

This course is suitable for young professionals as well as students in graphic design and visual communication students who are interested in type-based visual identity, Swiss graphic design and their applications in global projects. 

Click this link for programme leaflet.
Click here for programme poster.


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ECAL Graphic Archives
《ECAL Graphic Design》 exhibition






- Discover the impact of Swiss Style in international visual communication
- Understand the efficiency of the formal approach of Swiss Style
- Solve visual problems through the reduction of graphical elements

- With academic qualification or work experience in graphic design
- Basic InDesign or Adobe Illustrator, and Photoshop skills

- Introduction
- Lecture: Swiss Style
- Project brief: design a poster
- Workshop
- Presentation/discussion 


Robert Huber
Robert Huber founded his graphic design studio in 2012 in Lausanne. Working for cultural, institutional and commercial clients, his practice also includes both personal type design projects as well as bespoke type design for various clients. Collaborations with external designers and art directors have been part of the studio's approach from the very beginning. He was awarded at the Swiss Design Awards in 2014 and the Most Beautiful Swiss Books in 2013 and 2014. Huber is current- ly teaching typography and type design at ECAL.

Chi-Long Trieu
Chi-Long Trieu is a graphic designer with a focus on type. After graduating from ECAL in Bachelor Graphic Design in 2013, he worked three years at Optimo Type Foundry. In 2014, he was awarded with a six-months design residency in New York. His recent projects include custom typefaces for Uniqlo U, W Magazine and Die Zeit. Besides his design practice, he is working as a research assistant at Color Library and is teaching editorial and graphic design at ECAL and EPFL+ECAL Lab.

Date: 26 & 27 Jan 2018 (Fri & Sat)
Time: 9:30am to 12:30pm & 1:30pm to 5:30pm (7hrs)
Standard Rate: HK$8,400
- Early Bird Discount: HK$7,980 (Deadline: 19 Dec 2017)
- Special Discount: HK$7,560 (Deadline: 12 Jan 2018)
     for ECAL Alumni, VTC Staff & Alumni, Members of Sponsors and Supporting Organisations, and 2 course enrollments at the same time