HKDI in the Spotlight

Higher Diploma in Advertising Design
Programme code DE124101 – self-financed programme
Full Time - Semester-based (Normally to be completed in 2 years)

This programme aims to be the top-of-mind Higher Diploma programme in Advertising Design that focuses on the balance between creativity and market need.

Richest possible learning experiences are provided for students who will become creative and competitive with transferable skills, cultural awareness, consumer insight and market acumen in advertising, digital marketing and brand promotions. Students will learn to create innovative advertising, integrated marketing communications, social and brand messages with greater consumer engagement, experience and participation through traditional and new media.

Students will apply creativity persuasively and realistically by transforming big ideas into compelling messages that sell. Students are trained to become adventurous advertising creatives who are open-minded, playful, confident, compelling and competitive. They are encouraged to be observant, critical and responsive in the ever changing and challenging world of advertising.

This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specific streams.

Application »