Higher Diploma in Visual Communication
Programme code DE114106 - subvented programme
Full Time - 5 semesters (Normally 2 to 3 semesters during one academic year)
This programme aims to develop students' ability to communicate creatively by using creative visual and digital media. The focus of the programme is to equip students with visual communication skills on analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design media including branding and marketing, persuasive strategy, information, interactive design and visual manipulation. We aim at nurturing self-motivated problem-solvers who are observant, curious, passionate and dare to explore new frontiers in visual communication.
The programme also provides a broad educational experience with creativity, project management, interpersonal communication and team-building skills which matches industry demands for flexible, articulate graduates who are able to compete in a dynamic, fast paced and ever changing regional creative environment.
This programme is designed with an emphasis on generic and language training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas :
› Higher Diploma in Visual Communication
› Higher Diploma in Visual Communication (Brand Design)
› Higher Diploma in Visual Communication (Information Design)
› Higher Diploma in Visual Communication (Photography)
The 1st semester is a common semester. Students will progress to the stream in the 2nd semester (provisional), subject to their choice, academic performance and availability of places in specific streams.