HKDI in the Spotlight

Professional Teaching Team

Teaching by UK teachers and local experts in 50 / 50 proportion

Caroline NORMAN, Course Director, MA Design Management, Birmingham City University

Caroline Norman is Course Director for the Master’s in Design Management at Birmingham City University.

A Senior Fellow of the Higher Education Academy, Caroline has over twenty years’ experience in design and brand consultancy. She was Managing Director of Boxer, a division of The Marketing Store Worldwide, for seven years working with a wide range of organizations including national brands, charities, small businesses and universities.

Caroline has a Master’s in Education and has been awarded two BCU teaching fellowships. Her main research interests are work-based learning and the relationships between designers, businesses and universities.

Monica AU, Ex-Managing Director, Landor Associates

An experienced creative and branding professional with deep understanding of business and market nuances in China and Asia. Monica has over twenty five years’ of experience in design and brand consultancy. When she re-joined Landor Associates at 1997 as Creative Director, she managed to pioneer the company’s business advancement in Mainland China. Her last position in Landor was Managing Director (HK) and Client Managing Director (GC) in 2014.

Monica completed her studies in Graphic Design and Typography in the UK. She is Member of Branding Committee of Hong Kong Academy of Performing Art.

Elaine CHOW, Project Director, Hong Kong Designers Association

A Design Professional turned changing expert. Elaine infuses design approaches to client projects to integrate divergent views and insights into effective and innovative solutions. Elaine was working in Hong Kong Design Centre from 2009 to 2016 as Project Manager to Director of Programme, to in-charge of many successful design business events, including Business of Design Week, Knowledge of Design Week and Institute of Design Knowledge. She has extensive experience in promoting design thinking to redesign business for both commercial and non-profit-making organisations.

Elaine has a Master in Design - Design Education. She is a Full Member of Chartered Society of Designers (CSD) since 1999.

Katherine YU, Ex-General Manager of Business Development, Kan & Lau Design Consultants

Katherine was a highly motivated professional with over seventeen years of diverse marketing, business development and design management experience, both in the private sector and the government. She worked for Kan and Lau Design Consultants, a renowned design & brand consultancy with offices in HK and China, for more than thirteen years and she was General Manager of Business Development from 2009 to 2013. She worked on a wide range of duties including business & sales development, client servicing and resources management with clients from diverse industries of retailing, fashion, property and education.

Katherine has a Master of Education and a Master of Business Administration.