Higher Diploma in Advertising Design (61394) (3 years in 6 semesters – full time)
Higher Diploma in Advertising Design (61994S) (2 years in 5 semesters – full time)
By focusing on the balance between creativity and market need, we aim to provide students with the richest possible learning experience to ensure graduates are highly creative and competitive. Students are equipped with transferable skills, cultural awareness, consumer insight and market acumen in advertising, promotions and brand design. They learn to create innovative advertising, integrated marketing communication and social and brand messages with greater consumer involvement, experience and participation through traditional and new media.
Students apply their creativity persuasively and realistically by transforming big ideas into compelling messages that sell. We nurture students to become adventurous, creative advertising professionals who are open-minded, playful, curious and passionate. We encourage students to be observant, critical and responsive in the ever-changing and challenging world of advertising.
The course emphasises generic and language training, whole-person development and workplace experience to better prepare students for further studies and employment.
T 3928 2222 / 3928 2700